South Korea is rapidly becoming well known internationally for it’s music (K-pop) and movies (K-drama). Although Hallyu Wave started in the 90s, probably not even Korea itself could foresee such a success with the international names such as BTS and Blackpink being extremely popular. Thus, we used the article to explore what made Korean dramas and Korean music so popular, and how does it all link to Hallyu Wave.

Korea has established its reputation in various mediums, but none other is as etched into the history as their hats in Joseon period (1392-1910). Historically speaking, Koreans loved their Gats (Hats), Westerners that have ventured as far as Korea at that time, admired the variety of Korean hat selection and often dubbed it as a hat country. In Joseon period no young fellow Korean man could be taken seriously without its Gat. It was a marker for: style, social-ranking, marital status, education. In short, it was a wearable Insta/tinder bio.