Since K-dramas and K-pop reached a worldwide audience, the Korean government has decided to open a new government department to support Hallyu (Korean Wave). The first wave being such a great success, it is believed that bringing various aspects of Korean culture into light, it could further increase people’s interest in South Korea.

"I love Korean cinema. It keeps on feeding me good movies, compelling stories with a rich subtext, and fascinating images. " says K-cinema expert Oriana Virone.